Top Latino Influencers on Social Media


These are the Latin stars who are making it big in the digital world.

With the current rise of social media, it’s no surprise that Latinos are staying on top of this trend and taking their talent to the major social networks.

From comedy to beauty to crafts, these Latino influencers are creating engaging and original content that really connects with audiences.

Below we present a list of the top Latino influencers:

latino influencers

Lejuan James

Lejuan James rose to fame making short videos on Vine.

Although this social network disappeared, Lejuan managed to take his followers with him to other networks.

Lejuan makes fun and entertaining videos that, as he claims, “represent Hispanics around the world.”

Social Media Numbers

Instagram: 1.8 million followers

Facebook: 2.8 million followers

YouTube: 94,635 subscribers

latino influencer

Dulce Candy

Tejeda Ruiz, known in social media by the name Dulce Candy, is an excellent example of a Latina who takes full advantage of her cultural background.

Dulce is beauty vlogger and she makes videos both in English and Spanish.

Social Media Numbers

Instagram: 1.1 million followers

Facebook: 911,681 followers

YouTube: 2.2 million subscribers

latino influencer

Crafty Chica

When it comes to arts and crafts Kathy Cano Murillo, better known as Crafty Chica, is queen of social media.

Combining her love for color and Mexican folklore, Katy has developed her “Mexi-Boho” style, which she applies in a variety of DIY projects and tutorial videos.

Social Media Numbers

Pinterest: 14,157 followers

YouTube: 24,322 subscribers

Instagram: 22,700 followers

latino influencers

Enchufe TV

Enchufe TV follows the crazy antics of a group of Ecuadorian comedians.

This group claims that they originally wanted to make porn, but their moms wouldn’t let them! So instead they rose to fame making a series of comedy sketch videos.

Social Media Numbers

YouTube: 15.4 million subscribers

Instagram: 1.6 million followers

Facebook: 9.4 million followers

latino influencer

Bethany Mota

This Latina YouTube star makes videos about style, beauty, travel, cooking and more.

And that’s not all, Bethany has also appeared on the popular reality tv show “Dancing with the Stars”.

Social Media Numbers

YouTube: 10.5 million subscribers

Instagram: 5.6 million followers

Facebook: 1.7 million followers

latino influencer

Jorge Narvaez

Jorge initially caught people’s attention by doing a beautiful cover of the song “Home” accompanied by his daughter.

On his YouTube channel, Reality Changers, this Latino dad offers his best parenting tips and advice, as well as covers of other popular songs.

Social Media Numbers

YouTube: 631,783 subscribers

Instagram: 39,000 followers

Facebook: 196,533 followers


As you can see Latinos are really making an impact on social media.

Through their videos and content, these influencers are showcasing the Latino culture to greater audiences.

Also, these social media stars are using their voices to speak up on issues affecting the Latino community.


One Reply to “Top Latino Influencers on Social Media”

  1. Thanks for taking the time to discuss this, I feel strongly about it and love learning more on this topic. If possible, as you gain expertise, would you mind updating your blog with extra information? It is extremely helpful for me.

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