How to improve your SEO ranking

Square

We show you some simple tips to help you improve your website´s SEO ranking.

One of the best ways to get people to visit your website is through Search Engine Optimization (SEO).

But what exactly is SEO?

“SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.”

moz.com

There are certain actions you can take in order to improve your SEO ranking, thus improving your chances of getting more people to click on your website.

Below we give you a few useful tips.

SEO ranking

1. Use the right keywords

Keywords are essential in improving your SEO ranking. Keywords are the words or phrases that people type when searching for something on Google, or any other search engine.

To know which keywords you should use, you must first do a little research. For example, you can see which keywords the competition is using and you can also use tools, such as Google Trends, to see which words have a higher search volume.

2. Spend time on original content

Creating original, quality content for your website is a MUST if you want to improve your SEO ranking.

You should try to include the keywords you found on your research within your content. Also, remember that audiovisual content, such as videos, infographics, podcasts, will be much more engaging and relevant.

3. Optimize your site for mobile devices

It is no secret that the use of mobile devices has been on the rise over the last few years. To keep up with this trend, you should definitely make sure that your site works perfectly on mobile.

By doing this you will be improving user experience and you will also help your SEO ranking.

4. Try to get some backlinks

Backlinks, also known as “inbound links” or “incoming links”, and they refer to those links that other websites make to ours.

The importance of getting these links is that they help to give more relevance and credibility to our site in the eyes of Google, which in turn results in a better ranking.

To generate backlinks you can use social media, as well as blogs and discussion forums.

5. Don’t forget about the contact information

A good and trustworthy business website should have the contact information on plain sight for people to find.

If you forget to include information such as phone number, email address, and location, people could report your site and this will definitely take a toll on your ranking.

We hope these tips will help you improve your website’s SEO ranking!

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