Discover the best social media platforms your business needs to be on.
Social media has become an important part of our lives, so it is no surprise that it has also become fundamental for businesses.
Regardless of what your business does, it is essential that it has presence on social media in order to connect with its target audience.
But since there are a lot of social media platforms out there, you might be wondering which one is right for your business.
Below we give you brief descriptions of the most important social media platforms to help you choose the best one for your business.
Facebook is still the most popular social media platform at the moment with over 2.07 billion monthly active users.
The top industries using this platform include fashion, auto, e-commerce, retail, entertainment, real estate, marketing, sports, health and wellness, as well as news and information.
Because of the incredible number of active users, presence in this platform is a MUST for any business.
If your business has very visual products – such as clothing, accessories, cosmetics, etc. – then you need to have an Instagram account.
Instagram is a social media platform that is all about pictures, and now you can use video as well.
This platform also has a very big community, with around 800 million monthly active users.
In the past years Twitter lost a bit of popularity but this platform is definitely making a comeback.
Unlike Facebook or Instagram, Twitter is not a visual social media platform. Twitter is all about news and information.
The top industries using this platform include news and information, retail, e-commerce, health and wellness, travel and hospitality, telecom, finance, fashion and sports.
If you need to share a lot of information and updates with your customers, this social media platform is perfect for you!
LinkedIn is not just a social media platform, it is also a professional network with over 467 million users.
If you are a B2B (Business-to-Business) company, the main social media channel for you should be LinkedIn.
Four out of five LinkedIn members drive business decisions and LinkedIn’s audience has 2x the buying power of the average web audience.
We hope this information will help you in the process of choosing the perfect social media channels to use for your business.