If you want to have a successful website, make sure it has all of these elements.
A professional and functional website can be an invaluable asset to any small business. But what makes the difference between a good website and a great one?
Below we give you a list of 7 elements that you MUST have on your business website.
Let’s take a look!
1. A private domain name
To let people know that you are a serious and trustworthy business, it is important that your website has a private domain name.
There are a lot of domain options out there, such as .com, .net or .org.
If you’re business is aimed at the Latino community, our recommendation is that you choose a .lat domain.
2. Easy to find contact information
Your website can be a great sales tool, as long as people are able to contact you!
Make sure your contact information – telephone number, address, email, etc. – is very visible and easy to find.
3. Clear and concise business description
Your website is the best platform to show people what you do.
Tell the world about your products and services in a clear, concise and compelling way.
And remember to include pictures and video.
4. Original and engaging content
If you want people to revisit your site again and again, you have to offer them quality content. Whether you post new blog entries, pictures or videos, make sure your content is interesting and original.
5. Customer testimonials
Let your happy customers speak for your brand.
It is a great idea to collect positive testimonials from your loyal customers and share it on your website. This will give your brand authenticity and credibility.
A great way to improve your website’s SEO (Search Engine Optimization) is through the use of keywords.
Choosing and using the right keywords on your site will make it easier for people to find you on the internet.
7. Calls to action
Finally, don’t underestimate the power of using a good and obvious “call to action”.
This means telling people, literally, what you want them to do on your website.
Use words like: subscribe, ask, get, buy, etc.
We hope these tips will help make your small business website a total success!
If you have any comments or questions, please let us know!